Author: Jorge Garcia


A Guide to Microsoft’s BI Ecosystem—Understanding Microsoft’s Approach to BI for the Enterprise - Part 3

In the last 4 to 5 years, the business intelligence (BI) and data management scene has evolved at an incredibly fast pace. Software pioneer Microsoft has extended the reach of its enterprise software solutions to the BI and analytics space by offering a wide variety of software applications to enterprises for performing BI and analytics capabilities based on different organizational needs and requirements. Aiming to help users with their BI software selection efforts, this research series explores... Read More

Measuring Marketing Success: Know Each Customer in Context - Part 5

Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations. Read More

Measuring Marketing Success: Know Each Customer in Context - Part 4

Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations. Read More

Measuring Marketing Success: Know Each Customer in Context - Part 3

Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations. Read More

Measuring Marketing Success: Know Each Customer in Context - Part 2

Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations. Read More

The Teradata Database and the Intelligent Expansion of the Data Warehouse - Part 4

In 2002 Teradata launched the Teradata Active Enterprise Data Warehouse, becoming a key player in the data warehouse and business intelligence scene, a role that Teradata has maintained until now. Teradata mixes rigorous business and technical discipline with well-thought-out innovation in order to enable organizations to expand their analytical platforms and evolve their data initiatives. In this report TEC Senior BI analyst Jorge Garcia looks at the Teradata Data Warehouse in detail, including... Read More

The Teradata Database and the Intelligent Expansion of the Data Warehouse - Part 3

In 2002 Teradata launched the Teradata Active Enterprise Data Warehouse, becoming a key player in the data warehouse and business intelligence scene, a role that Teradata has maintained until now. Teradata mixes rigorous business and technical discipline with well-thought-out innovation in order to enable organizations to expand their analytical platforms and evolve their data initiatives. In this report TEC Senior BI analyst Jorge Garcia looks at the Teradata Data Warehouse in detail, including... Read More

The Teradata Database and the Intelligent Expansion of the Data Warehouse - Part 2

In 2002 Teradata launched the Teradata Active Enterprise Data Warehouse, becoming a key player in the data warehouse and business intelligence scene, a role that Teradata has maintained until now. Teradata mixes rigorous business and technical discipline with well-thought-out innovation in order to enable organizations to expand their analytical platforms and evolve their data initiatives. In this report TEC Senior BI analyst Jorge Garcia looks at the Teradata Data Warehouse in detail, including... Read More

Data Visualization: When Data Speaks Business - Part 5

  • Source:
  • Written By: Jorge Garcia
  • Published: August 25 2014
For many organizations, data visualization is a practice that involves not only specific tools but also key techniques, procedures, and rules. The objective is to ensure the best use of existing tools for extending discovery, gaining knowledge, and improving the decision-making process at all organizational levels. This report considers the important effects of having good data visualization practices and analyzes some of the features, functions, and advantages of IBM Cognos Business Intelligence... Read More

Data Visualization: When Data Speaks Business - Part 4

  • Source:
  • Written By: Jorge Garcia
  • Published: August 25 2014
For many organizations, data visualization is a practice that involves not only specific tools but also key techniques, procedures, and rules. The objective is to ensure the best use of existing tools for extending discovery, gaining knowledge, and improving the decision-making process at all organizational levels. This report considers the important effects of having good data visualization practices and analyzes some of the features, functions, and advantages of IBM Cognos Business Intelligence... Read More
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