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The Dynamic Retailer: The Complete Shopping Experience

Source: Microsoft


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How to Create a Unique Shopping Experience, Part 3: Inspiring the Customer
Source: The Economist Customer buying decisions are often affected by “inspiration”—an emotional state that separates a casual browser from an engaged customer. Successful retail merchandisers select products and promote them in ways that lure prospects into the selling environment. But what are the elements of an ideal selling environment? How can you create one? And how can you tell if it’s working? Learn more about how to inspire customers. Read More...
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Source: The Economist In the face of increasing global competition, a retail company can remain visible only if it provides a differentiated shopping experience for customers. The majority of retailers, however, are still struggling with inadequate technology and the difficulty of hiring and training competent in-store salespeople. Discover the strategies other retailers are using to anticipate customer needs and improve customer satisfaction. Read More...
How to Create a Unique Shopping Experience, Part 1: Understanding the Customer
Source: The Economist To customers bombarded with so many products and experiences, it is the brave retailer who can claim to offer anything unique by way of intelligent merchandising or customer service. So how do retailers try to hook customers with fresh, unusual, and relevant shopping experiences? Learn about the results of a global survey of 180 senior retail execs, looking at three aspects of merchandisers’ relationships with customers. Read More...
Retail Today: Understand. Anticipate. Inspire.
Source: SAP Today more than ever, retailers are faced with the challenges of selling locally while competing globally. To be successful, they must provide a shopping experience that inspires customer loyalty. Retailers that understand their customers’ shopping habits can build strategic global supply chains that anticipate demand. One way to achieve this is with a scalable technology platform based on industry standards. Read More...

 
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