A Singular View Improves Performance
The lack of visibility in sales performance caused tremendous frustration. Multiplereports came from a myriad of sources – executives had to determine which report had
the relevant numbers, rather than focus on the numbers themselves. And by the time actual sales were reported for the previous month, it was too late to make necessary
adjustments with suppliers or shift promotional programs. Marketing couldn’t gauge the sell-through of product lines. The company accumulated significant excess and obsolete.