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BMR Tones Up Sales Performance with Advanced Analytics

Source: IBM
Bio Medical Research (BMR) was replacing its core enterprise resource planning (ERP) solution, and saw this as an opportunity to enhance its business analytics capabilities. And as a midsized business, BMR wanted to find an affordable solution that would offer enterprise-class functionality. Download this case study to learn about the way IBM Cognos Express helped BMR tone up its sales performance with advanced analytics.


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