Case Study: Advantage Sales & Marketing LLC

Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR).

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Case Study: IBM's Adoption of Sugar: A Lesson in Global Implementation

  • Source: Ovum
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IBM leveraged SugarCRM's user-focused customer relationship management (CRM) to transform its global sales organization, deploying a new system for reps that manage millions of opportunities worldwide. Read an analysis of how IBM completed this task. Read More

CEO Perspective: 5 Ways Marketing Automation Can Optimize & Grow Your Business

Learn how automation improves ROI by making sales and marketing more efficient and more effective, and makes marketing accountable through measurement. Read More

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Case Study: Wholesale Distribution and Sales Industry

The company is the leading producer and distributor of roast and ground coffee, in Romania. After entering the Romanian market in 1995, the company has already captured a market share of almost 50 percent. However, en route to this enviable position there were significant challenges to be overcome throughout its sales and marketing organization. Find out how a new business intelligence (BI) system helped. Read More
 
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