Case Study: All-in-one CRM System Supports Rapid Growth

  • Source: InfusionSoft
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In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base. The company wanted to find a way to manage its disparate customer relationship management (CRM) software packages while continuing to increase its customer base for all services. Find out how it ended up increasing its conversion rate by 15 percent—and shortening its sales cycle by 50 percent.

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  • Source: SAP
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