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Case Study: Cadbury plc

Source: Infor
To reduce time to market and realize the full value of its intellectual property, Cadbury plc needed to ensure compliance with government regulations. The company launched a long-term data management strategy, which included storing all data in a central repository—a product lifecycle management (PLM) system. Find out how Cadbury not only ensured compliance but also improved its response to consumer and customer queries.


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