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Case Study: Georg Fischer’s CRM Investment Improves Transparency and Customer Service

Source: Maximizer Software
Georg Fischer, a global provider of fluid-handling systems, was using a simple database to manage customer contact information. But the company couldn’t effectively track the progress of customer relationships, opportunities, and projects, and so key data was often lost. By implementing an integrated enterprise application, the company now has centralized customer contact information, and improved customer relationships.


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