Case Study: Georg Fischer’s CRM Investment Improves Transparency and Customer Service

Georg Fischer, a global provider of fluid-handling systems, was using a simple database to manage customer contact information. But the company couldn’t effectively track the progress of customer relationships, opportunities, and projects, and so key data was often lost. By implementing an integrated enterprise application, the company now has centralized customer contact information, and improved customer relationships.

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Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

CRM's Dirty Little Secret: How to Avoid CRM Sticker Shock

When making a customer relationship management (CRM) decision, it’s important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions. Read More

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Case Study: SAP and Sales Management

  • Source: SAP
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To achieve global transparency of all customer relationships, SAP AG upgraded to the latest release of the SAP customer relationship management (CRM) application. This upgrade is part of its CRM Clear Vision Program. Learn how the upgrade to a single global solution helped SAP AG achieve effective collaboration, better visibility, improved productivity, and stronger customer relationships. Read More

Case Study: Fetco Home Decor

Fetco Home Decor, designer and wholesaler of fashion frames and other décor products, was relying on Excel spreadsheets to perform its forecasting process. The lack of accuracy and accessibility resulted in ineffective forecasting—and higher-than-necessary inventory levels. After a quick implementation of a planning and forecasting solution, Fetco reduced inventory by 25 percent without affecting customer service levels. Read More
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