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Case Study: Heineken USA

Source: Demand Management Inc.
Heineken USA imports, markets, sells, and distributes its premium beer products through its network of 650 beer distributors. This supply chain requires precise forecasts and meticulous planning—and an easy-to-understand forecasting tool that provides greater transparency in the collaborative forecasting process. Discover more about the benefits of the forecasting solution on Heineken’s sales and operations planning.


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