Case Study: High Concrete

High Concrete encountered several challenges in trying to understand its customer relationship management (CRM) data. Its CRM reporting involved lengthy and error-prone processes. After seeing a demonstration of a business intelligence (BI) application specifically designed for its Dynamics CRM system, the company knew integrating the two systems would be easy—and provide flexible reports, quickly and accurately.

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Case Study: IBM's Adoption of Sugar: A Lesson in Global Implementation

  • Source: Ovum
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IBM leveraged SugarCRM's user-focused customer relationship management (CRM) to transform its global sales organization, deploying a new system for reps that manage millions of opportunities worldwide. Read an analysis of how IBM completed this task. Read More

Case Study: Australian National University

  • Source: IBM
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ANU saw opportunities to improve its financial and operational management in a range of key areas such as student retention—but to achieve these goals, it needed to gain greater insight into its data. It decided to reboot its analytics strategy, building new planning, reporting and modeling capabilities based on a combination of IBM software, a skilled in-house analytics team, and expert partners. Read about the benefits.  Read More

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Riverbed Case Study: AireSpring

AireSpring offers managed Internet protocol (IP) communications services to small and medium-sized businesses via its own core-to-premises network. Many of its business customers operate high-volume call centers or multi-location enterprises. This case study reviews how customer issues were quickly diagnosed and resolved in a high speed, high-volume voice network environment to meet the quality of service guarantee. Read More
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