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Case Study: New Star

Source: SDL Tridion
New Star Asset Management was looking to maximize its existing sales channels and drive more information gathering via the Web. In order to achieve its aggressive targets, it needed to find a way to make better use of the Web, while reducing costs. Since integrating a Web content management system, New Star has seen a significant drop in Web-related expenditure—with cost savings of nearly 68 percent in the first year.


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