Case Study: Noble Trade

  • Source: Microsoft
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Noble Trade, a wholesale distributor of industrial materials, lacked a customer relationship management (CRM) system. Customer data wasn’t organized, and customer activity history was being lost. To address these issues, managers selected Microsoft® Dynamics CRM Online as the company’s CRM solution. One of the benefits is better collaboration between sales and service, leading to increased customer satisfaction.

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Case Study: IBM's Adoption of Sugar: A Lesson in Global Implementation

  • Source: Ovum
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