Case Study: SAP and Sales Management

  • Source: SAP
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To achieve global transparency of all customer relationships, SAP AG upgraded to the latest release of the SAP customer relationship management (CRM) application. This upgrade is part of its CRM Clear Vision Program. Learn how the upgrade to a single global solution helped SAP AG achieve effective collaboration, better visibility, improved productivity, and stronger customer relationships.

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Case Study: IBM's Adoption of Sugar: A Lesson in Global Implementation

  • Source: Ovum
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IBM leveraged SugarCRM's user-focused customer relationship management (CRM) to transform its global sales organization, deploying a new system for reps that manage millions of opportunities worldwide. Read an analysis of how IBM completed this task. Read More

Case Study: Ralco Industries

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Case Study: SAP and Marketing Management

  • Source: SAP
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By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More

Case Study: FMC Technologies

  • Source: SAP
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FMC Technologies Inc. of Houston is a leader in oil and gas equipment service. By replacing its legacy system with a new customer relationship management (CRM) application, the company integrated and centralized its forecasting data, enabling managers to make better decisions about supply chain capacity. Learn how this upgrade improved forecasting, increased user adoption, and lowered the total cost of ownership (TCO). Read More

Case Study: Eclipse Aviation

  • Source: SAP
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Eclipse Aviation Corporation–manufacturer of the world’s first very light jet–wanted to better support its sales force in their pursuit of high-value orders. Building on a software solution that integrates core business processes and systems, Eclipse deployed the latest release of a leading customer relationship management (CRM) system. Learn how the upgrade provided a streamlined user interface for managing sales leads. Read More
 
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