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Case Study: Wholesale Distribution and Sales Industry

Source: Panorama Software
The company is the leading producer and distributor of roast and ground coffee, in Romania. After entering the Romanian market in 1995, the company has already captured a market share of almost 50 percent. However, en route to this enviable position there were significant challenges to be overcome throughout its sales and marketing organization. Find out how a new business intelligence (BI) system helped.


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