Gen-Probe: A Business Transformation Study

  • Source: SAP
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Gen-Probe Incorporated is a global leader in the development, manufacture, and marketing of nucleic acid tests, used primarily to diagnose diseases and screen donated blood. In 2004, thanks to rapid growth, it needed applications to support its customers’ ever-rising performance demands. In addition, it required advanced business applications for continued focus on product innovation and expansion into new geographic markets.

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