Global Leader in Destination Resort Sales and Marketing Delivers On Corporate Vision and Increases Sales

Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of Playground is based on intellectual property—including information about resorts, selling history, target markets, prospects, and past customers. How does it capture this information and use it—safely and securely—to help sell and market real estate?

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Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several... Read More

Case Study: IBM's Adoption of Sugar: A Lesson in Global Implementation

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IBM leveraged SugarCRM's user-focused customer relationship management (CRM) to transform its global sales organization, deploying a new system for reps that manage millions of opportunities worldwide. Read an analysis of how IBM completed this task. Read More

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The Need and Value of a CIO Coach

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8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative

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