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Improving Revenue and Customer Engagement with Social Media Analytics

Source: SAS
Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media analytics now offer retailers the ability to act on intelligence gleaned from online conversations occurring across both professional and consumer-generated media sites. Learn more now.


Featured publications:

Social Media Analytics: Making Customer Insights Actionable
Source: IBM Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns. Read More...
Customer Analytics in the Age of Social Media
Source: TDWI Read this Best Practices Report from The Data Warehousing Institute (TDWI) on capturing and analyzing social media networking activity - the new frontier for customer intelligence. Read More...
Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics
Source: IBM By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement. Read More...


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Social Media and Customer Experience Feedback
Source: Mindshare Technologies Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen the influence these new sites can have on their organizations for both good and bad. All companies should ask themselves, "How can we tap into the power of this new method of communication to improve our business and the experiences we provide our customers?" Read More...
Social Media Analytics: Making Customer Insights Actionable
Source: IBM Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns. Read More...
Customer Analytics in the Age of Social Media
Source: TDWI Read this Best Practices Report from The Data Warehousing Institute (TDWI) on capturing and analyzing social media networking activity - the new frontier for customer intelligence. Read More...

 
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