Improving Revenue and Customer Engagement with Social Media Analytics

  • Source: SAS Institute
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Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media analytics now offer retailers the ability to act on intelligence gleaned from online conversations occurring across both professional and consumer-generated media sites. Learn more now.

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Wholesale Banking: Challenges in Automating Commercial Credit Risk Management

  • Source: IBM
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The challenges associated with commercial credit are complicated, but through automation, commercial credit risk management can be made straightforward and more efficient. IBM’s Business Analytics for commercial banking can help improve commercial lending operations, and, along with strong risk management practices and modernized operations, can create best practices for implementation and enhance overall operational effectiveness.

It’s essential that an automated system is transparent,... Read More

Why Traditional ESPs Aren’t Cutting It for Email Marketers

  • Source: Adobe
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Download this new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing—so you can drive true customer engagement, boost business revenue, and add more value to your organization.

Download the report now to learn how you can respond... Read More

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