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Mining Diamonds, Finding Gold

Source: SAS
A man leaves his farm in search of the richest diamond mine in the world only to die penniless when, all along, unknown to him, his own land was rich with the jewels he longed to find. That’s the fable at the heart of AXA Equitable’s ongoing successful marketing program called Mining Diamonds. And the customer intelligence behind the program? SAS. Read the full story now.


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