Nintendo of America, Inc.

With a focus on marketing, sales, and distribution of the company’s interactive entertainment products, Nintendo of America’s 180 “managers of image” market Nintendo’s games throughout the United States and parts of Canada. Because these managers spend the bulk of their time visiting retail operations to successfully brand the Nintendo product, the company was searching for a way to communicate detailed information to them, as well as to the rest of the company’s workforce. Nintendo also wanted to simplify the benefits enrollment process for employees and allow them to change their personal data on their own and at their convenience, without contacting the HR department.
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