Paslode Expands Marketing Efforts with Analytics in the Cloud

Featured Software Research:

Best Practices for a BI and Analytics Strategy

  • Source: IDC
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A growing number of organizations are moving toward having more pervasive business intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market. This white paper addresses several questions that BI customers are facing. Read More

Modernize Your Business with Oracle ERP Cloud

A modern enterprise resource planning (ERP) cloud solution simplifies, standardizes, and automates business processes, while reducing costs and making smarter use of scarce IT resources. Download this e-book to learn more about Oracle ERP Cloud, a suite of integrated applications that gives organizations the functionality, analytics, and collaboration tools they need to run their business. Read More

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Marketing without Analytics: Is It Really Analytics?

You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results. Read More

Leverage Google Analytics to Enhance Marketing Awareness and Performance

Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program. Read More

Predictive Analytics for Business Advantage

  • Source: TDWI
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Today, predictive analytics is used mostly in marketing and sales for help in retention, cross-sell/upsell, and direct marketing efforts. But change is coming, and in this infographic from TDWI, learn how organizations are planning to use predictive analytics in new ways.  Read More
 
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