Paslode Expands Marketing Efforts with Analytics in the Cloud

Featured Software Research:

How Analytics Bring Organizations Closer to Their Customers

Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have. Read More

Accelerate Your Marketing ROI with Analytics

  • Source: IBM
  • Written By:
  • Published: May 2 2014
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

Birst and SAP HANA Cloud Platform

  • Source: Birst
  • Written By:
  • Published:
Birst is a third-party cloud analytics provider that integrates with SAP HANA Cloud Platform to build a data store in HANA. This document provides a technical introduction to the Birst platform and describes how Birst’s two-tier data architecture integrates with next-generation cloud platform SAP HANA. Purpose-built for agility, Birst offers a simple solution to making the most of analytics with SAP HANA. Read More

You may also be interested in these related documents:

Marketing without Analytics: Is It Really Analytics?

You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results. Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions

Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.  Read More

TEC 2015 Cloud BI and Analytics Buyer's Guide

  • Source:
  • Written By: Jorge Garcia
  • Published: December 9 2014
After the advent of the Internet, "cloud computing" is perhaps the biggest trend in the recent history of the IT industry. Computing in the cloud has dramatically affected how organizations run their businesses, and has accelerated the emergence of innovative BI and analytics offerings, from efficient software-as-a-service (SaaS) offerings to more robust solutions offered via a platform-as-a-service (PaaS) or infrastructure-as-a-service (IaaS).

This buyer’s guide provides an overview of the variety of cloud BI and analytics software offerings on the market and their main features and functions. Current market trends and case studies and thought leadership from some of the leading vendors in this software space are also included. Read More
 
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