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Publishing Company Improves Team Efficiency, Recovers Lost Revenue, and Builds Clients’ Market Share

Source: Maximizer Software Founded in 1989 in Richmond Hill, Ontario (Canada), Kenilworth Publishing is a full-service media company that publishes consumer and business-to-business print magazines in diverse sectors. In 1993, Kenilworth executives decided that to continue to strengthen clients’ profiles within their respective industries, they needed to implement one of the two customer relationship management (CRM) solutions on their shortlist.

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