SAP Case Study: Consumer Products-Sporting Goods

  • Source: SAP
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Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential requirements for solidifying adidas’ position as leader are the development of strong brands, and continued revenue growth. Regarding its operational strengths, adidas focuses on constantly improving customer service. In 2005, this included the complete reorganization of online order management.

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Total Cost of Goods Shipped: A Guide to Better Sourcing Decisions

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Usability as an ERP Selection Criteria

  • Source: IFS
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Trade Promotion Optimization in the Consumer Products Industry

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Case Study: Chevron (Webinar Transcript)

  • Source: IBM
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