Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers

In 2004, LEGO suffered a loss of roughly $191 million after venturing into new areas. The toymaker needed to refocus on its construction toys and related customer experience and loyalty management to return to growth. See how LEGO now engages with consumers, discovers which experiences and product features enthusiasts want to see, and incorporates real-world demand into its new offerings—thereby nurturing consumer loyalty.

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10 Pains Wreaking Havoc on Your HR Department

The human resources (HR) department historically was siloed, functioning independently of other business units and acting as corporate watchdog. Today, companies recognize that human capital is their greatest asset, and HR connects people and cultivates the environment in which they thrive.

A range of applications have come onto the market in recent years designed to help HR professionals. They increase efficiency by cutting back on administrative tasks, in theory freeing up time for HR... Read More

The Definitive Guide to Engaging Email Marketing

Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure... Read More

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How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple Touch Points

Whether in a business-to-consumer (B2C) or business-to-business (B2B) context, customers demand multiple channels through which they can find information, purchase goods, view and pay their bills, request services, or get support based on their specific needs and preferences. Discover solutions that can help you deliver the channels customers demand, and provide a consistently positive customer experience. Read More

Web-site Strategy for Organizations in the Corporate Services Industry

As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals. Read More

Converting Service Calls into Sales with Real-time Offer Management

  • Source: SAP
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To achieve sustainable success in selling a product or service, you only need to present the right offer to the right customer via the right channel—at the right time. Of course, it’s not really that simple. But service firms are finding it’s possible to make the right offers, through customer-selected channels, in real time. Find out how you can leverage your customer data to create opportunities for revenue generation. Read More
 
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