Through Engagement and Interaction, The LEGO Group Nurtures Loyalty Among Consumers

In 2004, LEGO suffered a loss of roughly $191 million after venturing into new areas. The toymaker needed to refocus on its construction toys and related customer experience and loyalty management to return to growth. See how LEGO now engages with consumers, discovers which experiences and product features enthusiasts want to see, and incorporates real-world demand into its new offerings—thereby nurturing consumer loyalty.

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ERP in Manufacturing 2012: The Evolving ERP Strategy

This Aberdeen Group report, based on over 170 survey respondents in manufacturing, provides best-in-class manufacturing approaches to ERP strategy. Today, 92% of manufacturers have implemented ERP. Still, recent data finds that a successful ERP implementation goes well beyond just putting it into place. ERP, and the organization itself, should be constantly moving forward. Successful manufacturers tailor ERP in reaction to business change and needs including adding new functionality or mobile access. Read More

Usability as an ERP Selection Criteria

  • Source: IFS
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Enterprise resource planning (ERP) software is often criticized for being complex and difficult to use—which puts up a barrier to receiving potential benefits. Systems with integrated search functionality and Web-like interfaces can make ERP solutions easier to use. Learn how to evaluate ERP software for its usability, so you can avoid investing in platforms that aren’t evolved toward usable and efficient interfaces. Read More

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How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple Touch Points

Whether in a business-to-consumer (B2C) or business-to-business (B2B) context, customers demand multiple channels through which they can find information, purchase goods, view and pay their bills, request services, or get support based on their specific needs and preferences. Discover solutions that can help you deliver the channels customers demand, and provide a consistently positive customer experience. Read More

Web-site Strategy for Organizations in the Corporate Services Industry

As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals. Read More

Converting Service Calls into Sales with Real-time Offer Management

  • Source: SAP
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To achieve sustainable success in selling a product or service, you only need to present the right offer to the right customer via the right channel—at the right time. Of course, it’s not really that simple. But service firms are finding it’s possible to make the right offers, through customer-selected channels, in real time. Find out how you can leverage your customer data to create opportunities for revenue generation. Read More
 
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