Conviction is the Intangible in a Successful ...
You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time someone challenges you. This doesn't ...
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Fear of the Unknown, the Art of War, and ...
It is not unusual to use the metaphor of war to construct theories of business competition—substituting competing vendors for the mortal enemy. But what about the enemy within? And what if it is in ...
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Is Web Success Necessary for CEO Survival?
The CEO of Cahners Business Information, a publisher of Business to Business information with designs on creating an Internet publishing empire, steps down. The speculation is that he was forced out ...
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