Marked by the Nortel years, Clarify is a customer relationship management (CRM) application for the telecommunications industry. Amdocs, by associating its own billing application to the ClarifyCRM application, has leveraged Clarify’s image to further service the telecom industry. The centerpiece of Amdocs’ offering is the ClarifyCRM Call Center solution bundled with its sales and marketing solution. Amdocs’ message demonstrates how a well-administered and customer-focused call center can evolve towards a profit center rather than a cost center. Amdocs positions itself as the leading provider of billing and CRM software applications for the communication industry.