We were the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend. We did this because we knew it was our clients’ number one priority, and we called it ‘Return on Investment’ or ‘ROI’. Our pioneering expertise in this area has driven our success, and underpinned our growth. As the world continues to change, the approach to marketing has to change too. Digital and online media have dramatically increased the ways consumers can see, touch and buy brands, and opened up thousands of new opportunities – and risks – for the owners of those brands. In the new world of marketing, measuring performance and returns on investment are more important than ever before. But traditional ROI techniques no longer deliver everything that clients need. That’s why we’ve taken ROI to the next level. ‘Live ROI’ is a dynamic, real-time approach to assessing how well your marketing is working, and how and where your money can be best spent.