| TOP WHITE PAPERS & CASE STUDIES THIS WEEK |
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Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis
SAP
Any corporate executive can tell you that a strong brand can help achieve price premiums, promote customer retention, and more. Yet in times of economic instability, you may be tempted
to trim costs around efforts such as brand building. Downturns, however, can actually present opportunities to grow brand strength. Find out how you can maximize your brand value and take advantage of changing customer buying habits.
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No Time to Retreat: Seizing Opportunity in an Economic Downturn
Sage
As the economic downturn deepens, there's no shortage of advice on how your company is to survive—where to cut costs and how to retrench the business. But despite the natural inclination to spend as little as possible, a recession might actually be a great time to use market conditions to your advantage. Find out why now is the time to invest in talent, increase your market presence, perk up your processes, and more.
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Case Study: Leveraging Response Management in a Super-charged Environment
Kinaxis (Case study)
Research In Motion, maker of the BlackBerry, had a rapidly expanding customer base and shortened product life cycles. This led the company to add more contract manufacturers to its supply chain, meaning more complex decisions had to be made in less time. To stay competitive, the company implemented response management technology. Learn more about the company's rapid growth and the software that helped make it possible.
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Optimizing the Lead-to-order Process
Access Commerce
A superior lead-to-order (LTO) process is essential in today's environment of mass customization. Companies striving to build and maintain market share require an LTO process supported by robust IT and product configuration capabilities. Learn how optimizing your LTO process can help you implement a successful mass customization strategy, and how the benefits of an optimized LTO process relate to lean manufacturing.
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Nine Telltale Signs You Should Replace Your Current WMS
HighJump Software
You rely on a warehouse management system (WMS) to maintain ongoing operations, support changing customer requirements, keep up with industry regulations, and simply get products out the door on a daily basis. But a faltering system may also be constraining your global potential. Find out how to determine if your current WMS system is hindering your ability to execute business strategies that help you grow your business.
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EDI: Top 5 Mistakes to Avoid When Buying EDI Integration
Emanio
Your business has a better chance of withstanding the challenges of difficult economic times if it can respond quickly to change, provide accurate data, and fulfill demand in a timely way. Electronic data interchange (EDI) can help give you this competitive edge. But to make EDI work, you need to know the five worst mistakes to avoid making when you embark on an EDI integration project in your small to medium business.
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