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N E W S L E T T E R
 January 6, 2003  Volume 3, Issue 819
  
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       Headline News
The Case of A Boutique Vendor’s Benefits of Focus - IRM Corporation
by Olin Thompson & P.J. Jakovljevic
A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial terms to match the realities of its sole market – food manufacturers who sell to the foodservice and vending markets.

  
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       Today's News Analysis
How Much Wisdom Will BRAIN Bring To Agilisys?
Part 2: Challenges and User Recommendations
by P.J. Jakovljevic
As long as both Agilisys and BRAIN remain focused on their industries and do not become too distracted with each other’s verticals, everyone should do well.

  
       Today's Technology Note
Advertising Online - A Guide to Successful Market Penetration
Part One: Why Internet Advertising
by Deborah Kilpatrick
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

  
  
 
 
 
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Last updated 1/3/2003 2:23:41 PM