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N E W S L E T T E R
 March 24, 2003  Volume 4, Issue 887
  
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       Headline News
Resurrection, Vitality And Perseverance Of Former ERP 'Goners'
Part Three: Market Impact
by P.J. Jakovljevic
By being back from edge of the cliff, on a comeback trail under rejuvenated management, and with pruned but also more viable product sets, these vendors have become de facto trend setters as once high-flying and almost deceased and then again rebounding mid-market ERP vendors.

  
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       Today's News Analysis
Will A Big Fish's Splash Cause Minnows' Flush Out Of The CRM Pond?
Part Two: Challenges and User Recommendations
by P.J. Jakovljevic
The ultimate success of Microsoft CRM will be judged by its follow-up releases. While Applix’ decision to abandon the CRM space and suddenly re-focus on BPM may be regarded as a not quite deliberate move, but rather as a sudden act of taking another plunge. Is the Applix move a harbinger of the future for smaller CRM vendors?

  
       Today's Technology Note
Do You Know What are the 'Unintended Consequences' of Your CRM Project?
by Jim Mercante
CRM, in its most straightforward definition, mandates that a company harmonize between a product/brand view of its business and the all-important customer view. Many companies, hard as it is to believe, do not have a clear idea of who are their most profitable customers.

  
  
 
 
 
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Last updated 3/21/2003 3:18:44 PM