IT white papers are great idea, but they too often suffer in the execution. If you’ve ever had to plough through a dense, buzzwordy, overly technical white paper (or vendor web site), you’ll appreciate these blog posts about what’s wrong with how software vendors communicate—and how to fix it.
IT White Papers: The World’s Greatest Cure for Insomnia
Are ERP Software Vendors Messing with Your Head: The Fine Art of Interpreting White Papers
6 Ways Vendors Are Talking at You Instead of to You