Be Bold with Benefits but Subtle with Pains

November 03, 2003
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  NEWSLETTER
November 3, 2003  Volume 4, Issue 1085  
Headline News 
     
    Be Bold with Benefits but Subtle with Pains
by Bob Riefstahl
While prospects often justify their purchases because you show them how your software solves their pain, they do not appreciate being told how bad they really operate. How can you be bold about your benefits and subtle about the prospects' pain.
   
    More TEC News
    Rapid Prototyping Or Simply Over-hyping
by Joseph J. Strub
     
Can You Add New Life To an Old ERP System?
by William R. Friend
 
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Last updated 10/31/2003 4:05:34 PM