Difficult Conversations: Positioning Your CEO in a CRM Implementation Part One: Sources of Misconception and Faulty Assumptions

December 28, 2005
Technology Evaluation Centers - Newsletter
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NEWSLETTER
Wednesday, December 28, 2005  Volume 4, Issue 1754
Get The Facts …
Difficult Conversations: Positioning Your CEO in a CRM Implementation Part One: Sources of Misconception and Faulty Assumptions
by Glen S. Petersen
For a successful CRM implementation, the CEO must have an ongoing role in the implementation process. The CIO or the implementer of the project must be aware of common CRM misconceptions, and communicate the nature of CRM to c-level management.
Featured White Papers & Case Studies
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Last updated 12/21/2005 12:52:52 PM