Inovis Delves into PIM by Snatching QRS - Part Two: QRS Marketing

November 17, 2004
Technology Evaluation Centers - Newsletter
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NEWSLETTER
November 17, 2004  Volume 4, Issue 1415
Get The Facts …
Inovis Delves into PIM by Snatching QRS
Part Two: QRS Marketing

by P.J. Jakovljevic
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and differentiate themselves, ultimately driving overall business performance improvement and improved brand equity as measured through customer awareness, image, preference, and loyalty.
 
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