TechnologyEvaluation.Com - Newsletter
N
E W S L E T T E R
November 20, 2002 Volume 3, Issue 773
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Headline
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MAPICS Moving On Pragmatically Part 2: Market Impact by P.J. Jakovljevic For the last several months, MAPICS, Inc. (NASDAQ: MAPX), a global provider of extended ERP applications for world-class mid-sized manufacturers, has embarked on a painstaking process of producing a strategy going forward that would pragmatically blend the company’s traditional values and success factors with new approaches to stay in tune with market trends.
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Today's
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Today's
Technology Note |
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MAPICS Moving On Pragmatically by P.J. Jakovljevic While the existing loyal client base and seasoned affiliate channel remains MAPICS’ trump card in these difficult times, the recent moves of a unified product branding combined with addressing issues of its world-class aspiring manufacturing customers should be the way to more effectively sell to and beyond the current prevailing IBM iSeries client base, which is the must for the long-term viability.
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Last updated 11/19/2002 9:43:14 AM
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