Positioning Makes Your Marketing Budget Go Further—and Hit the Target

December 02, 2005
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NEWSLETTER
Friday, December 2, 2005  Volume 4, Issue 1735
Get The Facts …
Positioning Makes Your Marketing Budget Go Further—and Hit the Target
by Lawson Abinanti
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.
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Last updated 12/1/2005 3:37:12 PM