Technology Evaluation Centers - Newsletter
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How to Cost-effectively Retain Your Customers Vendor Guru Acquiring and retaining customers is crucial to an organization’s long-term success and growth. Finding new customers is more expensive and labor-intensive than maintaining a current client base. Haphazard marketing plans can be costly and ineffective, but customer loyalty solutions don’t have to… Read White Paper | |
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The Seven Deadly Sins of Software MarketingJoseph J. StrubHuge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. Read Article
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Morello Chosen by AstraZeneca as Its Global Web Content Management System
Morello by Mediasurface has been chosen by AstraZeneca, one of the world’s leading pharmaceutical companies, as the sole platform of choice for its new global web content management (WCM) system, in one of the largest content management projects ever undertaken. Mediasurface was short-listed along with four other competitors after a lengthy pre-qualification process. Morello will replace AstraZeneca’s two existing bespoke WCM systems and a handful of agency-based WCM systems as part of their global e-service integration strategy.
For more information click here.
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Attend the TDWI World Conference in Orlando, Florida (US), from October 28 to November 2, 2007. You can explore cutting-edge business intelligence (BI) and data warehouse (DW) topics, take advantage of new and updated courses, improve business and IT working relationships, and share best practices with your peers.
Register today for this premier event.
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Last updated 9/28/2007 4:26:15 PM
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