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Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
Source: Epicor In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More...
Social Job Distribution: Making Job Listings Visible on Facebook and Twitter
Source: Oracle Wondering if you're making the most of social media in your talent acquisition efforts? Or even where to get started? To recruit the best talent, you need to get your job listings seen by the right people. This brief will give you some best practices for automating your recruiting in social media channels to best reach new audiences—and the right audiences—on Facebook and Twitter. Read More...
Health Care and Social Work
Source: Technology Evaluation Centers One of the paradoxes of the health care and social work industry is that even though information and knowledge are essential for its success, practitioners are quite reluctant when it comes to using information technology and business software that can help them manage information. One of the reasons for this may be that older members of the medical profession may find using information technologies more challenging than younger doctors, nurses, or social workers. Also, decision makers in health care and social work organizations are concerned about the security of the confidential information gathered about patients. Read More...


You may also be interested in these related documents:

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Source: Sage Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships. Read More...
8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative
Source: Salesforce.com It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more. Read More...
Rules-based Marketing: Helping Companies Transform Leads into Sales
Source: Vtrenz Inc. For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization. Read More...
How to Embrace CRM and Make it Succeed in Your Organization
Source: SYSPRO Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability. Read More...

 
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