Integrated Sales and Marketing for Consumer Products Companies

 
comments powered by Disqus


Featured publications:

The Top Ten ERP Features for Proteins and Meat Processing Industries

For ERP markets, what traditionally has been known as the “meat industry” has expanded into “the proteins industry,” which includes many non-meat sectors. This is because consumer demand for meat has expanded to all sorts of protein-based products that represent alternatives to beef. Know the top ERP features that are necessary for proteins and meat processing companies to run their businesses efficiently and effectively.
  • Written By:
  • Published On:

Selling Smarter with CRM

CRM is no longer a fancy, expensive tool for large enterprises looking to make their telemarketing efforts more effective. Rather, it’s an essential element of a successful, integrated sales strategy. Whether a company relies on inbound or outbound marketing, referrals and word of mouth, or some hybrid strategy for attracting customers and generating sales, the right CRM application can make the difference between profit and loss, or success and failure in any market. This paper examines several such tools and how they can be effectively used with multiple business models and businesses of any size.
  • Written By:
  • Published On:

Social Media Analytics: Making Customer Insights Actionable

Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns.
  • Written By:
  • Published On:

You may also be interested in these related documents:

Trade Promotion Optimization in the Consumer Products Industry

Retailers expect promotions by consumer products companies to drive revenue, volume, profitability, and category growth. To achieve these goals, consumer products companies must present comprehensive promotional programs that are tightly integrated with consumer marketing campaigns and tailored to the specific needs of the retailer and its customers or target consumers. They must also forecast accurately, provide marketing support, and ensure inventory availability. Sales managers and trade marketers must collaborate extensively with cross-functional teams for brand marketing, supply chain management, and finance to achieve these goals. Specialized software programs can help, as this white paper explains.
  • Written By:
  • Published On:

Six Success Factors for Building a Best-run Marketing Organization

To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.
  • Written By:
  • Published On:

Managing Product Innovation

Inadequacies at the front end of the product development process is one of the leading causes of product failure for consumer products companies. Many companies thus make ill-informed decisions that turn into costly mistakes. The challenge is to establish a front-end process that nurtures profitable innovation and maximizes portfolio value in light of resource constraints, portfolio balance, and strategic alignment.
  • Written By:
  • Published On:

SAP for Consumer Products: SAP Trade Promotion Management

The pressure to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or introducing new products, the area of marketing expenditure is complex and prone to error. That’s why you need a solution drawing together all the activities needed to analyze, plan, sell, execute, validate, and evaluate your products in a closed-loop process.
  • Written By:
  • Published On: