Social Networks: How They're Turning CRM Upside Down

  • Source: Technology Evaluation Centers
  • Written By:
  • Published: October 22 2007
  • (Originally Published On:) )
Social networking has collided with customer relationship management, and it s turning the relationship between businesses and their customers upside down. Today, businesses are using social networking sites like Facebook and MySpace or, as is the case with Procter & Gamble, developing their own social networks, to …

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