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The Benefits of CRM/ERP Integration

Source: Technology Evaluation Centers Published On: June 26 2013
Superior customer service is the best way for companies to stand out. That’s made customer relationship management (CRM) software more important than ever, so it’s no surprise that a lot of ERP vendors are integrating CRM functionality into their solutions. In this Sage-sponsored podcast, CRM analyst Raluca Druta explains how that helps companies automate workflows, improve communication, and enhance the customer experience.


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