TEC’s Latest CRM Buyer’s Guide Highlights Game-changing Innovations
Technology Evaluation Centers (TEC) has released its latest Customer Relationship Buyer’s Guide: Innovations in CRM. Produced by TEC research analysts, this comprehensive buyer’s guide provides an up-to-the-minute look at the major trends that are revolutionizing the world of CRM: cloud computing, social media, collaboration tools, mobile technology, and extended CRM functionality. Along with the vital facts on CRM features and benefits buyer require to make good, informed decisions on CRM, the guide also lays out the pros and cons of each key area of innovation—and uses real-life examples to show how companies are using innovations in CRM to successfully attract and retain customers.
As TEC CRM analyst Gabriel Gheorghiu points out: "This is not your father’s CRM. There’s lots of new functionality that companies need to be aware of to stay competitive—and this guide covers it all. CRM systems offer more choices than ever before—offering enterprises not only an insight into the opportunities to grow business with each customer, but a way of measuring their value."
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