Informix Decides to Start Analyzing Websites
L. Talarico - October 13, 2000

Event Summary

Informix Corporation (Nasdaq: IFMX), recently announced that i.Decide Web Success, an application promising to provide e-businesses a set of tools to integrate web data with enterprise data, would be available November 15. i.Decide Web Success has analytical capabilities that combine traditional business intelligence tools with web monitoring and analysis tools. Informix is able to integrate these two sets of tools by tapping its expertise in Extract, Transform, Load (ETL) and Database Management Systems (DBMS). See: Informix XML's Its Metadata Transport Data - for more information on Informix's technical proficiency in these areas. The product works by pulling web data, operational data (such as ERP), third party data, and legacy data into a central data repository. The merged data in the repository is then available for data analysis. Analytic capabilities within the front-end component include operations analysis, clickstream analysis, website visitor analysis, marketing effectiveness, and e-commerce merchandising and sales analysis...