Adobe CQ5 is a Web content management (WCM) solution
that provides functionality for creating, analyzing, and optimizing Web site
content, campaigns, and targeted user experiences. CQ5 provides an authoring
environment with support for in-place editing, drag-and-drop page composition
from a library of Web components, and controls for search engine optimization
(SEO), scheduled delivery, and landing page optimization including real-time A/B
and multivariant tests.
Optional modules provide advanced tools for rollout and
management of new marketing campaigns, managing multilingual content and global
brand messaging across local market Web presences, and creating and testing
real-time changes to customer segmentation and content targeting rules.