In 2004, recognizing the need for automated sales compensation management in the mid-market and the potential of the software as a service (SaaS) delivery model, Centive began development of a new sales compensation system. That system was designed to meet the budget and functional requirements of the mid-market, targeting customers with fewer than 4,000 payees. This new on-demand, multi-tenant solution, Centive Compel, was launched as a beta version in 2004, and was in full production by May 2005.
Besides calculations of sales commissions and bonuses, Compel also provides executives, sales managers, and sales representatives with visibility into attainment, ranking, and commission earnings data.
Compel features integration with salesforce.com and other customer relationship management (CRM) systems to enable sales representatives and their managers to forecast commission earnings based on opportunities in their pipeline.