5 Great Business Analytics Opportunities for Midsize Businesses
Published On: May 2013
Many midsize organizations are collecting large amounts of data but lack the resources to mine much value from it. Technical complexity and cost have been major limiting factors, and the result is missed opportunities, wasted time, and redundant effort. All of this hits the bottom line and has historically put midsize companies at a disadvantage. But all that is changing. New tools are emerging that make analytics accessible to almost everyone, and you don't need a Ph.D. in statistics to use them. This session will discuss and demonstrate how midsize organizations can dig into data about their customers and their business and put this insight into action to reduce costs and generate revenues.