Momentum Webcast: Customer Relationship Management: Secrets to CRM Success

  • Source: Microsoft
  • Written By:
  • Published: August 15 2008
  • (Originally Published On:) )
Momentum Webcast: Customer Relationship Management: Secrets to CRM Success

Featured Software Research:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises

In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More

Introduction to Customer Relationship Management

The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development. Read More

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Improving Customer Relationships: An Integrated Approach

  • Source: The Economist
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It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy. Read More

Deploying Customer Relationship Management Effectively: Beyond Implementation

A customer relationship management (CRM) solution is now a standard business requirement. With origins as a system for sales teams, CRM has clearly evolved into a mandatory tool for providing benefit to the entire organization. However, methodology and training play instrumental roles in successful CRM implementations; if designed well, these critical components will ultimately ensure user buy-in and success. Read More

7 Questions Most CRM Vendors Are Afraid You’ll Ask: Success Secrets for Managing Customer Management Software

Choosing the right customer resource management (CRM) application involves looking at its ability to solve many business challenges—both expected and unexpected. Analyzing CRM applications for their problem-solving acumen can help your business successfully select a platform that improves the way you do business, drives profits, and reduces risk, while minimizing IT resource requirements. Read More
 
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