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The Analytics Experience

Source: IBM Published On: June 3 2013 The customer is king. Learn how analytics can help with the royal treatment.

Featured publications:

Accelerate Your Marketing ROI with Analytics
Source: IBM Published On: May 2 2014 Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More...
The New Frontier for Personalized Customer Experience—IBM Predictive Customer Intelligence
Source: IBM This paper introduces the IBM Predictive Customer Intelligence solution, which gathers relevant customer information from internal and external sources and uses advanced analytics and scoring to recommend the right offer or action before or during an interaction. Read More...


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Nucleus ROI Case Study: Cincinnati Zoo
Source: Nucleus Research The Cincinnati Zoo, a nonprofit 100-acre facility featuring more than 500 animals, needed to reduce its cost and increase revenues from sources such as admissions, memberships, and food and merchandise purchases. The problem was data. The zoo chose IBM Cognos BI analytics to create a more satisfying customer experience—while cutting marketing costs, increasing new visits, boosting concession revenues, and much more. Read More...
How Analytics Bring Organizations Closer to Their Customers
Source: King Fish Media Social media is providing organizations with a plethora of data about their customers. This paper explains how to leverage business intelligence software and advanced analytics to change the way business is conducted. The end goal should be to personalize marketing messages in a way that allows organizations to narrowly target specific customers based on the knowledge of the customer they already have. Read More...
How to Achieve a Great--and Profitable--Customer Experience
Source: Bloomberg Businessweek Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation. If you can deliver highly valuable experiences to your customers, in a sustainable way, the reward will be loyal, engaged advocates who help you grow your business. Read more to better understand how companies can provide a superlative customer experience and still make a profit. Read More...
In-memory Analytics: Leveraging Emerging Technologies for Business Intelligence
Source: IBM Traditional analytic tools run queries against a data warehouse (DW) with user queries being processed against the data stored on relatively slow hard drives. In-memory analytics leverages a significantly more efficient approach where all the data is loaded into memory. This results in dramatic improvements in query response time and end-user experience. Find out how in-memory analytics can help your organization. Read More...

 
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