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The Analytics Experience
The Analytics Experience
The customer is king. Learn how analytics can help with the royal treatment.
June 3 2013
(Originally Published On:)
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Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.
May 2 2014
The New Frontier for Personalized Customer Experience—IBM Predictive Customer Intelligence
This paper introduces the IBM Predictive Customer Intelligence solution, which gathers relevant customer information from internal and external sources and uses advanced analytics and scoring to recommend the right offer or action before or during an interaction.
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