a real-time offer management process. But there are underlying strategic factors that also make this approach compelling. Improving Competitiveness, Performance, and Brand Equity Many service-intensive companies are facing increasing competition from traditional rivals and new entrants from across the globe. Delivery channels are evolving, customer loyalty is fleeting, price levels are difficult to sustain, and market share is often declining.
Related to Real-Time Offer: Customer Relationship Management (CRM), Customer Service and Support, Field Sales, Field Service Management, Marketing Automation, SAP
Tele- communication companies, banks, and utilities, for example, are using customer information in their own databases and leveraging inferencing logic to enable "real-time offer management." These companies can learn from their inbound interactions, adapt based on customer responses, and immediately refine the offer for the next customer. As a result, these real-time offers are more likely to result in sales.
Related to Real-Time Offer: Call Center, Customer Relationship Management (CRM), Customer Service and Support, Enterprise Application Integration (EAI), Practices and Business Issues, Systems Integration, SAP
These IC functionalities can directly incorporate a robust set of data from marketing campaigns, sales and service programs, real-time offer management, Web channel, agent qualifications catalog, and other features of SAP CRM .
Related to Real-Time Offer: Call Center, Contact Management (CM), Customer Relationship Management (CRM), Help Desk and Call Management, Human Resources, Return on Investment (ROI), ROI and Success Measurement, SAP
As workforces grow increasingly mobile, and enterprises work to respond to customers more rapidly and personally, the need to share CRM data on handheld devices and the Internet, and to apply intelligence-driven tools for price optimisation and real-time offer management, will significantly affect CRM activities over the next three years.
Related to Real-Time Offer: Customer Relationship Management (CRM), Customer Service and Support, Marketing Automation, ROI and Success Measurement, Sales Force Automation (SFA), Strategy, SAP
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company?s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.
Related to Real-Time Offer: Customer Relationship Management (CRM), Customer Service and Support, Lead Distribution Management, Management Practices, Marketing Automation, Strategy, SAP