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Technology White Papers & Case Studies for the Enterprise Market
 Executive White Papers & Case Studies Newsletter January 10, 2009    Vol. 1, No. 594  
  7 Steps to Successful CRM Implementation
Vendor Guru (Links to vendor site)
Even an advanced customer database system can have a troublesome implementation. Company culture clashes and fear of change often play larger roles in the failure of new customer relationship management (CRM) tools than the quality of the tools themselves. According to leading sales software experts, company leaders can insulate sales software projects from failure by following seven crucial steps. Find out what they are.
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Winning the PCI Compliance Battle
The Payment Card Industry (PCI) Data Security Standard establishes common processes and precautions for handling credit card data. Although achieving PCI compliance can seem daunting, the requirements represent security best practices that should be observed by any organization with IT systems and data to protect. Learn about network scanning and security assessment solutions that can help you manage PCI compliance.
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10 Questions to Ask Your Finance and Accounting Software Vendors Before You Buy ERP
Inside Business Finance (Checklist/Buyer's Guide)
When conducting a mid-market enterprise resource planning (ERP) system comparison, there are several key questions that you should ask: How much should ERP software cost? What IT resources will be needed to implement it? But don't stop there. The seas of ERP are vast, and navigating through the current market is not simple. Equip yourself with these questions before evaluating and interviewing vendors.
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Are Your Company Laptops Truly Secure?
Absolute Software
The portable nature of laptops makes them particularly susceptible to all kinds of security and tracking problems. This paper discusses the strengths and limitations of laptop security, including the technology for accurately tracking IT assets, recovering missing computers, and deleting data remotely.
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Generate Better Leads for Better Sales Results
Many buy cycles start months before sellers are even aware of them. A system that provides reps with immediate awareness of a lead's interest is critical, as is linking marketing's and sales' efforts, coordinating campaigns, and consolidating access to information and reporting—including manager dashboards. Learn how eliminating the gap between sales and marketing can increase lead quality and increase sales performance.
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Optimizing the Multichannel Agent Desktop: Empower Your Customers and Frontline Employees
RightNow Technologies (Links to vendor site)
It's easy to blame a poor service experience on the person who delivered it. But usually customer service failure can trace its root cause back to the technology and processes agents use—systems that are hard to navigate, don't give access to vital data, and don't provide multichannel integration with a clear view of customers. Learn how a multichannel system can enable a more effective customer experience strategy.
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  How Your Business Can Thrive During an Economic Storm

ROI Case Study: Sterling Commerce and Crowley Maritime
Sterling Commerce, an AT&T company

Taking Measures for True Success: How to Choose Software That Meets Your Needs
Technology Evaluation Centers


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