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17 Rules of the Road for Customer Relationship Management

Source: Sage Customer relationship management (CRM) is more than a product—it’s a philosophy. That’s why, when it comes to CRM systems, it’s important to understand all the benefits of an integrated application before beginning the selection process. After all, just as a chain is only as strong as its weakest link, a CRM solution is only as good as its implementation.

Featured publications:

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises
Source: Epicor In general, most organizations agree that customer satisfaction—one measure of customer relationship management (CRM) success—improves when CRM software is implemented. This white paper discusses the keys to successfully implementing CRM software solutions, as well as some of the important prerequisites—people and processes—to finding and installing CRM technology. Read More...
Introduction to Customer Relationship Management
Source: Ziff Davis The time when a company decides to move to customer relationship management (CRM) tools marks their progress to professionalism and profit in multiple ways. This introduction to CRM provides guidelines for companies contemplating this critical step in their development. Read More...
7 Signs You Need Advanced Analytics for Salesforce.com (or Any CRM)
Source: Birst Customer relationship management (CRM) applications provide reports and dashboards, but if you rely on the built-in analytic capabilities of CRM, you’re not extracting the true value of the information in your CRM system. You need robust, easy-to-access analytics embedded right in your CRM solution. Download this white paper for seven signs that you are not operating efficiently. Read More...


You may also be interested in these related documents:

Improving Customer Relationships: An Integrated Approach
Source: The Economist It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy. Read More...
8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative
Source: Salesforce.com It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well as the difficulty of implementing and enforcing processes to support your interactions with prospects, customers, and partners. Eight proven customer relationship management (CRM) best practices can help you create a customer retention strategy. Learn more. Read More...
6 Key Elements-A Guide to Delivering a Consistent Outstanding Customer Experience in the Contact Centre and Beyond
Source: Aptean Customers are the lifeblood of any business, and receiving quality customer service is a major factor in their purchasing decisions. There are six key elements that can help distinguish your organization’s product or service from your competitors. By applying these key elements, you can unlock the lifetime value of your customers and build an outstanding referral platform for future growth. Read More...

 
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